360 Feedback System
Degree feedback is a process where people get to hear from multiple
sources how those who benefit or suffer from their daily interactions
with them really see them (or a team or an organization) and how
they feel about those interactions. 360 Feedback provides an opportunity
for personal and professional development, team development, organizational
needs analysis, executive development, individual development, and
the development of specific, targeted training programs designed
to meet clearly identified needs.
multi-level or 360 degree feedback is the only process that allows
us the opportunity for self-regulation of our behavior and processes
based upon regular feedback from multiple sources. Feedback may
be provided by direct reports, peers, superiors, or customers (internal
and external), regulatory agencies, and any number of other sources.
feedback is the only process that allows for a comprehensive identification
of organizational-wide training and development needs from the actual
people who give us service or get service from us.
of 360 include:
- People tend
to be able to "own" their own data when it comes from a wide variety
of resources instead of just their supervisor.
tend to improve significantly after feedback and before any training.
We seem to want to be able to meet others' needs.
- People tend
to be motivated to learn new skills which will help them improve
their identified developmental needs.
can identify specific training programs to meet specific needs.
can monitor the effectiveness of training and development programs
(with semi-annual or annual feedback administration) as they are
implemented to address the highest priority needs.
Value" 360 feedback program: 20/20 Insight Gold is an award
winning 360 feedback software package. It is the most powerful,
yet user friendly software of its kind in the world. It is the best
value for your investment dollars. See why.
The most powerful,
cost effective 360-degree feedback program we have found uses paper,
personal computers, E-mails and LANs. It assures non-attribution,
has well-researched observable behavior statements in its library,
can be totally customized (free) has surveys for both leaders and
team members, can be used for organizational as well as personal
feedback, has built-in (customizable) developmental suggestions
based upon lowest scores, and even has the "so now what?" answer...stand-alone,
Individual Development Planning software that takes participants
by the hand and walks them through the development of an annual
If you're looking
for an economical feedback tool that can provide timely information
to people about their performance in order to improve it, and you
want to do that with a program that's easy to use, powerful and
flexible...20/20 Insight GOLD is the answer.
More than a
million people have participated in feedback projects since 20/20
Insight GOLD's release in 1994. They've seen, first hand, the benefits
of the quality information that's collected and delivered by our
Now you can,
too! Collect virtually any type of feedback—ideas, opinions, ratings,
facts or surveys—from any number of people about the performance
of a product, service, individual, team or even your entire organization!
Easily generate and distribute reports that deliver the feedback
you're looking for.
GOLD is the world’s first fully integrated family of feedback and
individual development planning software, making it the complete
Set up projects
quickly and easily with this program, the heart of the 20/20 Insight
GOLD system. You can manage multiple projects simultaneously and
aggregate report data from as many projects as desired. The Survey
Library contains more than 1,000 survey items in over 140 categories.
Use them “as is” or customize them to fit the requirements of your
organization. You can also add your own surveys to the library.
the Administration Software to:
- Set up subjects,
respondents, survey questions, and rating scales.
- Make, distribute
and collect respondent assessments.
- Print individual
reports and summary project reports.
- Make copies
of the IDP software for follow-up development.
Software is confidential.
for administration software: The Administration Software is
protected by a password, ensuring that only authorized people have
access to the program.
for each project: Each feedback project is protected by its
own password, so only administrators who know the password can access
a specific project.
Software makes it easy to create respondent software for each person
providing feedback in a project. A user-friendly, intuitive interface
makes completing the assessment quick and easy. Gather feedback
from respondents using any combination of these five media: local
area network, web server, Internet/interoffice email, diskettes
Respondent Software can be distributed via any of the following
- Local area
(requires additional purchase of WebResponse)
The respondent software will not open without entering a password.
Passwords, ratings and comments on the respondent software are
encoded so that they can't be read by anyone who opens a data file.
of feedback. Respondent names aren't collected with ratings.
Only average scores are reported- not individual ratings.
is an optional module that lets you use the 20/20 Insight GOLD system
to create web-based assessments and post them on your intranet or
on the web.
you'll want to use this new technology:
- Makes it
easy to get feedback from customers and employees.
- Saves time
in distributing and collecting assessments.
includes the URL when you send email notifications to respondents.
- Works with
Development Planning Software (IDP)
follow-up does not lead to the desired change in behavior. The 20/20¨
Insight GOLD program includes the IDP program, at no additional
charge, to address this crucial development piece of the process.
You can give individual development planning software to everyone
in your organization to analyze feedback, create a plan and track
progress - at no extra charge!
IDP is a stand-alone individual development planning program that
helps feedback recipients do four things:
- Review 20/20
Insight GOLD feedback data.
feedback for strengths and problem areas.
- Set goals
and create a development plan.
The IDP software
can be given to everyone in your organization, whether they've been
assessed with 20/20 Insight GOLD or not. It's a valuable planning
and development tool that's easily installed on each person's hard
360 Smart Kit
The 360 Smart
Kit CD gives you all the up-front information you'll need to implement
360 feedback projects in your organization. This CD-ROM contains
valuable resources for asking the right questions up-front and implementing
successful feedback projects.
- Two dozen
experts answer the 80 most commonly-asked questions about 360
- Lesson plans,
scripts and PowerPoint¨ files for facilitating orientation, feedback
and development planning sessions.
of published articles on 360 feedback.
- A bibliography
of over 100 books and articles about 360 feedback.
- A survey
sampler with hundreds of items from the 20/20 Insight GOLD Survey
Use this invaluable
resource to get smart about 360!
You can buy
this amazing CD! It has all the tools you'll need to learn about
a successful multi- source feedback program!
$49.95 (plus shipping)
Order by phone: (866) 230-3131
purchase, you also receive:
- FREE technical
- FREE software
for one person to attend our two-day Administrator Course.
online Help system.
Why Use 20/20
GOLD offers unsurpassed flexibility.
Now you have one software package that can be used for 360 feedback,
organization surveys, customer feedback and training evaluation.
- Executives, managers and supervisors can diagnose skill strengths
and areas for development.
skill development - Team members give each other feedback about
personal leadership, team interaction and workplace skills.
- Assess team issues by collecting input from a variety of customers
- Study aggregate performance data to decide how much to invest
for training and development programs.
development - Get feedback about draft competency lists. Ask
stakeholders to rate the importance of the behaviors.
Level 3 evaluation
of training - Administer customized surveys based on course
objectives before and after training.
climate surveys - Collect information about the organization's
vision, values, policies, structure, communication and management
satisfaction surveys - Get feedback from customers to find out
what you need to change to create loyal customers.
GOLD is user-friendly.
GOLD takes only a few minutes to install. The software is intuitive
and easy to use, so the administrator can begin setting up projects
almost immediately. These components make learning and using the
software a simple process:
Course - Provides hands-on, practical instruction.
CD - Reinforces how to use the software.
Project set-up is easy and fast.
- Quick answers to questions about the software.
The 360 Smart
Kit - Lesson plans, scripts and visuals.
GOLD is easily customized to change with your growing needs.
With 20/20 Insight GOLD, you can tailor almost any aspect of a feedback
project-at no extra charge! You can customize all these project
- Customize standard survey categories and items, and add your
own survey areas.
Scales - Create scales from 2 points to 12 points in length.
Use up to four unique scales per project.
Projects - Request any kind of multi-source input or feedback.
Use scales, open-ended questions-or a combination of both.
- Have respondents enter comments for every item. Also, include
end-of-survey questions for additional comments.
types - Choose from standard perspectives such as peer, team
member and manager, or create customized relationship types for
break-out in reports.
- Customize on-screen instructions for respondent assessments
and email messages.
recommendations - The survey categories for Team Leadership
and Personal Leadership contain recommendations for development.
You can edit the recommendations or add locally available resources.
- Select from dozens of report templates or create your own.
Print report sections in any sequence you like.
GOLD is a great value for the money.
With 20/20 Insight
GOLD, you get software for both assessment and development. This
unprecedented combination of software programs is the best value
in the industry. All these benefits are included in the package
- Free technical
support on an 800 number.
- Free upgrades.
- Two-day Administrator
Course (in Newport News, VA).
- The 360 SmartKit
- 20/20 Insight
GOLD Tutorial CD.
- On-site self-customization.
- Reports at
the individual, project or aggregate (multi-project) level.
development planning software for everyone in the organization.
Foods Expanded Their Use of 360 Feedback.
Corporation is a confectionery and grocery products company. With
headquarters in Hershey, Pennsylvania, it has about 12,000 employees
with plants throughout North America, including Canada and Mexico.
Hershey wanted a multi-source feedback system that was easy to customize
for a variety of groups across the organization. They wanted key
functional areas and plants to manage their own programs, so they
needed software that was easy to install and use. They foresaw that,
over time, multi-source feedback would be used many times by a lot
of people. Therefore, the software had to be affordable. 20/20 Insight's
organization license made this possible.
The goal at
Hershey is to make multi-source feedback a permanent part of the
corporate culture. The HR staff consulted with experts familiar
with 20/20 Insight and the 360 process to ensure that their strategy
was developed thoughtfully and that their first programs were successful.
Their approach was to introduce multi-source feedback gradually,
gaining acceptance along the way. Senior Hershey Foods executives
were assessed first, enabling them to refine the core items, spark
interest and establish credibility.
One of the first
groups to be assessed included more than 120 sales managers. Internal
leadership consultant Jim Czupil explained to subjects: "You have
an opportunity to grow professionally with this information. How
you handle the feedback and the methods you use to share it with
your team and your manager will have a significant impact on the
benefit you receive from the process. Take time to reflect on the
feedback and look for trends that outline current strengths and
opportunities to further develop your leadership style." He coached
participants to share the feedback with their team and set development
goals with their managers.
Czupil, 20/20 Insight has promoted a more profound awareness of
leadership developmental needs. Analyzing aggregate 360 feedback
data has helped define leadership competencies for present and future
leaders, and it has helped the organization determine exactly the
kind of leadership development programs needed by different divisions.
Feedback from participants has been positive, and requests for additional
programs continue to rise.*
provided by Hershey Foods Corporation.
Shack Customized 20/20 Insight for Different Uses.
a division of Tandy Corporation, is a retailer of consumer electronics
products. With headquarters in Fort Worth, Texas, it has over 5,000
company owned and operated stores, with approximately 30,000 employees.
RadioShack purchased the 20/20 Insight system in 1997 based on the
product's ease of use, flexibility and technical support. They invested
in the organization license because they projected widespread use
of the program.
was used in their leadership development program, and during the
first year they collected feedback from over 2,700 participants.
One group of subjects included 190 district sales managers. Convinced
of the confidentiality of the feedback process, participants opened
up with their comments and gave honest ratings. Most feedback recipients
reported that the feedback was useful to their development.
also used 20/20 Insight for organizational surveys. One attitude
survey, conducted in the advertising department, gathered input
from more than 150 employees. A team of representatives from the
department created the customized list of questions used in the
survey. Managers reported that the information they received was
extremely candid and useful. As a result, several changes in procedure
have been implemented.
RadioShack say that the experience of the first year will stimulate
even greater participation. They plan to use 20/20 Insight GOLD
on their internal network, which will allow them to achieve a truly
paperless feedback system.*
provided by RadioShack.
Helped One Manager Get Results.
J. D. was a
newly promoted manager with a major utility company.* With his new
position, he inherited a team of 13 supervisors. Most were long-term
employees, and J. D. was much younger than most of his direct reports.
Many of the supervisors thought they deserved the promotion, and
resented J. D.'s appointment.
He soon discovered
that the performance of his supervisors was below par. He spent
a lot of time working on relationships with each of them, clarifying
service standards and trying to build a cohesive team.
best efforts, he encountered resistance and performance did not
improve. He knew that the supervisors were unhappy, but he couldn't
get them to talk about their dissatisfaction. When he learned about
20/20 Insight, he decided to use it to ask for feedback about his
leadership practices. He hoped that the information gained would
provide a basis for dialogue and team building.
a consultant, J. D. selected the behaviors critical to his leadership.
The consultant then met with the team and explained how the feedback
would be collected. She assured everyone that their responses would
After the feedback
was collected, the consultant met with J. D. to help him to interpret
the data and establish his priorities for action. She also coached
him on how to respond to the feedback.
Over the next
few weeks, J. D. met with his direct reports individually and as
a group. He asked them to clarify certain aspects of the feedback.
He also explained which priority areas he planned to work on first
and why he did not plan to alter some behaviors.
He saw an immediate
change in his team. Resistance decreased, productivity increased
and a customer service orientation began to take hold. Over time,
he was able to rebuild his team of supervisors. They pulled together
to become the only team to meet or exceed all established performance
goals for the next quarter. They continued to perform well, and
within the year J. D. received a substantial promotion. He attributed
much of his success to the feedback process and the open dialogue
it produced. Based on this experience, his division obtained the
20/20 Insight system for general in-house use.
*This is a true
account. The name of the manager has been changed to protect confidentiality.
hands-on demonstrations and request for information.
a 20/20 Showcase on Line.
a sample report (PDF format)...Note, please start your review on
page 9, go to the end, and then come back to the front.
out a demo of the respondent software online -- enter data and see
our Supervisor training, Customer
Service Training or Team Building
us for more information by calling us at (866) 230-3131 or by filling
out the form below. We will get back to you as quickly as possible.